On Prom, Grooms’ sophomore album, to be release on the Kanine label July 12th, 2011, the Brooklyn avant-rock trio has come into their own. In every way, Prom is a more mature, unique, adventurous, and most of all, accessible record than 2009′s widely-praised album Rejoicer. To Grooms, this record is about freedom: to be catchy, to be unabashedly pretty, to try entirely new types of music, and even to write their first-ever breakup song. They hope you sing along to Prom, that you get happy and sad to it in the way you do with great pop records, and that you get just a little freaked out when their dark side shows up here and there.